Y2K Era

It's Britney b*tch. The Y2K Era was roughly 1998 to 2003 and was characterized by a distinct aesthetic period encapsulating; fashion, hardware design, music and furnishings shining with tech optimism – sometimes literally. Fashion in this era was bold, aligned with an Area 51 affectation. This moment in time altered the late '90s fashion trends and successively influenced the Bratz Doll and Mean Girls aesthetic coming into the early 2000s.